Raymond Elementary School (RES) in Raymond, Alberta serves students from Pre-K to Grade 6 and is home to the Comets sports teams. We were approached to create a consistent visual identity. They needed three separate but cohesive logos: one for athletics, an academic crest to reflect heritage and excellence, and a modern logo for stationery and merchandise. The challenge was to design these distinct marks while ensuring they worked together as part of a unified system.
YEAR
2024
ROLE
ART DIRECTOR
DESIGNER
SERVICES
BRAND IDENTITY DESIGN
VISUAL IDENTITY SYSTEM
About the project
I began by identifying elements central to RES’s identity—its Comets nickname and the established red colour. To maintain recognizability, I kept red as the primary brand colour and incorporated the comet in a subtle way by using it as negative space within a custom “R” icon. This allowed for it to feel integrated rather than decorative. From there, I was able to develop the three logos tailored to their use cases. Together, they provide flexibility across athletics, academics, and community engagement while maintaining a clear, consistent identity. Agency: Artrageous Advertising
Smooth Scroll
This will hide itself!
This will hide itself!
Raymond Elementary School
OVERVIEW
Raymond Elementary School (RES) in Raymond, Alberta serves students from Pre-K to Grade 6 and is home to the Comets sports teams. We were approached to create a consistent visual identity. They needed three separate but cohesive logos: one for athletics, an academic crest to reflect heritage and excellence, and a modern logo for stationery and merchandise. The challenge was to design these distinct marks while ensuring they worked together as part of a unified system.
YEAR
2024
ROLE
ART DIRECTOR
DESIGNER
SERVICES
BRAND IDENTITY DESIGN
VISUAL IDENTITY SYSTEM
About the project
I began by identifying elements central to RES’s identity—its Comets nickname and the established red colour. To maintain recognizability, I kept red as the primary brand colour and incorporated the comet in a subtle way by using it as negative space within a custom “R” icon. This allowed for it to feel integrated rather than decorative. From there, I was able to develop the three logos tailored to their use cases. Together, they provide flexibility across athletics, academics, and community engagement while maintaining a clear, consistent identity. Agency: Artrageous Advertising
Smooth Scroll
This will hide itself!
This will hide itself!
Raymond Elementary School
OVERVIEW
Raymond Elementary School (RES) in Raymond, Alberta serves students from Pre-K to Grade 6 and is home to the Comets sports teams. We were approached to create a consistent visual identity. They needed three separate but cohesive logos: one for athletics, an academic crest to reflect heritage and excellence, and a modern logo for stationery and merchandise. The challenge was to design these distinct marks while ensuring they worked together as part of a unified system.
YEAR
2024
ROLE
ART DIRECTOR
DESIGNER
SERVICES
BRAND IDENTITY DESIGN
VISUAL IDENTITY SYSTEM
About the project
I began by identifying elements central to RES’s identity—its Comets nickname and the established red colour. To maintain recognizability, I kept red as the primary brand colour and incorporated the comet in a subtle way by using it as negative space within a custom “R” icon. This allowed for it to feel integrated rather than decorative. From there, I was able to develop the three logos tailored to their use cases. Together, they provide flexibility across athletics, academics, and community engagement while maintaining a clear, consistent identity. Agency: Artrageous Advertising
Smooth Scroll
This will hide itself!
This will hide itself!