Sport3r is a Nigerian-born rapper based in Lethbridge, Alberta. Ahead of his debut EP Bridge City Blues, he needed a visual identity to support the rollout. My role was to design his logo, create the album artwork, and produce supporting visuals that reflected both his sound and his connection to Lethbridge.


YEAR
2024
ROLE
ART DIRECTOR
DESIGNER
SERVICES
VISUAL IDENTITY DESIGN
ALBUM ARTWORK DESIGN
3D ANIMATION
PHOTOGRAPHY
About the project
The logo was developed from the silhouette and geometry of a Dodge Caravan, a personal symbol tied to Sport3r's journey as an artist. For the EP artwork, the challenge was to capture the themes of “hopeful melancholy” that run through the tracks as well as grounding the visuals in the atmosphere of Lethbridge. I also produced a series of promotional photographs featuring Sport3r and his executive producer Yahtzen, used for press and social media. These were combined with select images taken by Sport3r himself, blending perspectives to reinforce both the collaborative and self-reflective nature of the project.












This will hide itself!
Sport3r is a Nigerian-born rapper based in Lethbridge, Alberta. Ahead of his debut EP Bridge City Blues, he needed a visual identity to support the rollout. My role was to design his logo, create the album artwork, and produce supporting visuals that reflected both his sound and his connection to Lethbridge.


YEAR
2024
ROLE
ART DIRECTOR
DESIGNER
SERVICES
VISUAL IDENTITY DESIGN
ALBUM ARTWORK DESIGN
3D ANIMATION
PHOTOGRAPHY
About the project
The logo was developed from the silhouette and geometry of a Dodge Caravan, a personal symbol tied to Sport3r's journey as an artist. For the EP artwork, the challenge was to capture the themes of “hopeful melancholy” that run through the tracks as well as grounding the visuals in the atmosphere of Lethbridge. I also produced a series of promotional photographs featuring Sport3r and his executive producer Yahtzen, used for press and social media. These were combined with select images taken by Sport3r himself, blending perspectives to reinforce both the collaborative and self-reflective nature of the project.












This will hide itself!
Sport3r is a Nigerian-born rapper based in Lethbridge, Alberta. Ahead of his debut EP Bridge City Blues, he needed a visual identity to support the rollout. My role was to design his logo, create the album artwork, and produce supporting visuals that reflected both his sound and his connection to Lethbridge.


YEAR
2024
ROLE
ART DIRECTOR
DESIGNER
SERVICES
VISUAL IDENTITY DESIGN
ALBUM ARTWORK DESIGN
3D ANIMATION
PHOTOGRAPHY
About the project
The logo was developed from the silhouette and geometry of a Dodge Caravan, a personal symbol tied to Sport3r's journey as an artist. For the EP artwork, the challenge was to capture the themes of “hopeful melancholy” that run through the tracks as well as grounding the visuals in the atmosphere of Lethbridge. I also produced a series of promotional photographs featuring Sport3r and his executive producer Yahtzen, used for press and social media. These were combined with select images taken by Sport3r himself, blending perspectives to reinforce both the collaborative and self-reflective nature of the project.












This will hide itself!