The Lethbridge Entertainment and Collector Expo is a three-day annual convention celebrating comics, anime, science fiction, and cosplay with thousands of attendees, celebrity guests, and a wide range of vendors. Ahead of its 2025 edition, the organizers needed a complete rebrand to strengthen visibility and establish a recognizable identity. My role was to create a cohesive visual system that would cement the Expo’s presence and appeal to its diverse audience.
YEAR
2025
ROLE
ART DIRECTOR
DESIGNER
SERVICES
BRAND IDENTITY DESIGN
VISUAL IDENTITY SYSTEM
PRINT & MERCHANDISING DESIGN
BRAND STRATEGY
About the project
Our task was to build a comprehensive identity from the ground up — one that captured the Expo’s energy while remaining flexible across applications. I developed a system using bold primary colours and a rounded typeface to emphasize playfulness and impact. Beyond the core logo, we designed a full suite of digital and print assets, including merchandise, event passes, signage, and out-of-home advertising such as billboards, bus ads, and transit shelters. The result was a unified brand that brought consistency, recognizability, and excitement to the 2025 Expo. Agency: Artrageous Adverting
Smooth Scroll
This will hide itself!
This will hide itself!
LECE
OVERVIEW
The Lethbridge Entertainment and Collector Expo is a three-day annual convention celebrating comics, anime, science fiction, and cosplay with thousands of attendees, celebrity guests, and a wide range of vendors. Ahead of its 2025 edition, the organizers needed a complete rebrand to strengthen visibility and establish a recognizable identity. My role was to create a cohesive visual system that would cement the Expo’s presence and appeal to its diverse audience.
YEAR
2025
ROLE
ART DIRECTOR
DESIGNER
SERVICES
BRAND IDENTITY DESIGN
VISUAL IDENTITY SYSTEM
PRINT & MERCHANDISING DESIGN
BRAND STRATEGY
About the project
Our task was to build a comprehensive identity from the ground up — one that captured the Expo’s energy while remaining flexible across applications. I developed a system using bold primary colours and a rounded typeface to emphasize playfulness and impact. Beyond the core logo, we designed a full suite of digital and print assets, including merchandise, event passes, signage, and out-of-home advertising such as billboards, bus ads, and transit shelters. The result was a unified brand that brought consistency, recognizability, and excitement to the 2025 Expo. Agency: Artrageous Adverting
Smooth Scroll
This will hide itself!
This will hide itself!
LECE
OVERVIEW
The Lethbridge Entertainment and Collector Expo is a three-day annual convention celebrating comics, anime, science fiction, and cosplay with thousands of attendees, celebrity guests, and a wide range of vendors. Ahead of its 2025 edition, the organizers needed a complete rebrand to strengthen visibility and establish a recognizable identity. My role was to create a cohesive visual system that would cement the Expo’s presence and appeal to its diverse audience.
YEAR
2025
ROLE
ART DIRECTOR
DESIGNER
SERVICES
BRAND IDENTITY DESIGN
VISUAL IDENTITY SYSTEM
PRINT & MERCHANDISING DESIGN
BRAND STRATEGY
About the project
Our task was to build a comprehensive identity from the ground up — one that captured the Expo’s energy while remaining flexible across applications. I developed a system using bold primary colours and a rounded typeface to emphasize playfulness and impact. Beyond the core logo, we designed a full suite of digital and print assets, including merchandise, event passes, signage, and out-of-home advertising such as billboards, bus ads, and transit shelters. The result was a unified brand that brought consistency, recognizability, and excitement to the 2025 Expo. Agency: Artrageous Adverting
Smooth Scroll
This will hide itself!
This will hide itself!