Plain Solutions, an IT and bookkeeping company, needed to refresh their brand identity after outgrowing their previous paper airplane logo. The challenge was to create a mark that reflected the full scope of their services while positioning them as modern, reliable, and future-facing. They wanted a visual identity that conveyed both technical precision and approachability, appealing to established businesses as well as a younger market.
YEAR
2025
ROLE
ART DIRECTOR
DESIGNER
SERVICES
BRAND IDENTITY DESIGN
LOGO DESIGN
VISUAL IDENTITY SYSTEM
BRAND STRATEGY
About the project
Our team developed a new logo built from a series of interlocking forms that reference abstract cogs coming together. This symbolized Plain Solutions as the piece that helps businesses run smoothly, uniting their IT and bookkeeping services under one identity. A palette of cool electric blues and teal was chosen to reinforce the forward-looking character of the brand while keeping the design fresh and contemporary. The result is a cohesive identity that communicates efficiency, adaptability, and trust. Agency: Artrageous Advertising
Smooth Scroll
This will hide itself!
This will hide itself!
Plain Solutions
OVERVIEW
Plain Solutions, an IT and bookkeeping company, needed to refresh their brand identity after outgrowing their previous paper airplane logo. The challenge was to create a mark that reflected the full scope of their services while positioning them as modern, reliable, and future-facing. They wanted a visual identity that conveyed both technical precision and approachability, appealing to established businesses as well as a younger market.
YEAR
2025
ROLE
ART DIRECTOR
DESIGNER
SERVICES
BRAND IDENTITY DESIGN
LOGO DESIGN
VISUAL IDENTITY SYSTEM
BRAND STRATEGY
About the project
Our team developed a new logo built from a series of interlocking forms that reference abstract cogs coming together. This symbolized Plain Solutions as the piece that helps businesses run smoothly, uniting their IT and bookkeeping services under one identity. A palette of cool electric blues and teal was chosen to reinforce the forward-looking character of the brand while keeping the design fresh and contemporary. The result is a cohesive identity that communicates efficiency, adaptability, and trust. Agency: Artrageous Advertising
Smooth Scroll
This will hide itself!
This will hide itself!
Plain Solutions
OVERVIEW
Plain Solutions, an IT and bookkeeping company, needed to refresh their brand identity after outgrowing their previous paper airplane logo. The challenge was to create a mark that reflected the full scope of their services while positioning them as modern, reliable, and future-facing. They wanted a visual identity that conveyed both technical precision and approachability, appealing to established businesses as well as a younger market.
YEAR
2025
ROLE
ART DIRECTOR
DESIGNER
SERVICES
BRAND IDENTITY DESIGN
LOGO DESIGN
VISUAL IDENTITY SYSTEM
BRAND STRATEGY
About the project
Our team developed a new logo built from a series of interlocking forms that reference abstract cogs coming together. This symbolized Plain Solutions as the piece that helps businesses run smoothly, uniting their IT and bookkeeping services under one identity. A palette of cool electric blues and teal was chosen to reinforce the forward-looking character of the brand while keeping the design fresh and contemporary. The result is a cohesive identity that communicates efficiency, adaptability, and trust. Agency: Artrageous Advertising
Smooth Scroll
This will hide itself!
This will hide itself!